The Mirror Image

alex wallace advertising and commercial photographer

Here I am dressed up in full regalia to take photographs in a sterile area at Pharmaceutical Compounding New Zealand.  I hadn’t realised quite how curious I looked until I passed a mirror . . . . PCNZ are building a  new website and needed some slick photos to advertise their services across the world […]


I’m down in Masterton shooting a job for Metlifecare and I couldn’t resist a trip out to Castlepoint – a rugged peninsula of rolling sand dunes and jagged rocks. Got some great shots of the lighthouse this morning: the sunrise was epic! Back to work now though – I got some old folks to shoot […]

Born to Fly

I held a workshop for Canon yesterday where we set-up a few photographs that demonstrated the capabilities of their amazing EX 600 RT speedlites.  I use these lights almost every day in my advertising work, but I’ve never had the opportunity to shoot with so many flashes at once.  These clever little devices are all […]

Supersize photographs

Came across these images I photographed for Freshchoice Supermarkets. Blown up HUGE in the windows. No room for errors when the pics are this big.