AHM behind the scenes.

Atlas Trade image by Alex Wallace Photography

Atlas Trade image by Alex Wallace Photography

Here’s a sneak peak behind the scenes that gives you some idea of the lighting and set-up required to shoot this style of images.  The technique requires under-exposing the daylight so the background appears quite dark, but then illuminating the subject with flash.  The end result is a surreal, other-worldly look.

These images were taken for my client AHM who sell hand tools.  The brand is called Atlas Trade and they wanted iconic shots of heroic models in everyday situations.

Atlas Trade Finished Image

Atlas Trade Finished Image

Atlas Trade behind the scenes.

Atlas Trade behind the scenes.

Atlas Trade finished image

Atlas Trade finished image

Atlas Trade Behind the scenes

Atlas Trade Behind the scenes

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